Wayfair Product Price Tracking Analysis

Step 1: Load and clean product data from CSV

Scrape product data from Wayfair

title price reviews star_rating url
0 63" L Shaped Office Executive Standing Desk wi... $231.99 (239) 4.0 https://www.wayfair.com/furniture/pdp/hokku-de...
1 Dediu Farmhouse Computer Desk With Charging St... $183.99 (173) 4.5 https://www.wayfair.com/furniture/pdp/august-g...
2 Koree Standing & Height-Adjustable Desks $131.99 (64) 5.0 https://www.wayfair.com/furniture/pdp/inbox-ze...
3 Caidence Computer Desk $699.99 (11) 3.5 https://www.wayfair.com/furniture/pdp/george-o...
4 Channay Writing Desk $309.99 (2) 4.0 https://www.wayfair.com/furniture/pdp/wade-log...

Pre-process the data

title price reviews star_rating url page
0 63" L Shaped Office Executive Standing Desk wi... 231.99 239 4.0 https://www.wayfair.com/furniture/pdp/hokku-de... 1
1 Dediu Farmhouse Computer Desk With Charging St... 183.99 173 4.5 https://www.wayfair.com/furniture/pdp/august-g... 1
2 Koree Standing & Height-Adjustable Desks 131.99 64 5.0 https://www.wayfair.com/furniture/pdp/inbox-ze... 1
3 Caidence Computer Desk 699.99 11 3.5 https://www.wayfair.com/furniture/pdp/george-o... 1
4 Channay Writing Desk 309.99 2 4.0 https://www.wayfair.com/furniture/pdp/wade-log... 1

Step 2: Visualize the data

The price distribution of Wayfair products is heavily right-skewed, with most items priced below $500. A few high-end products range up to $7000, but they are rare. The compact boxplot and long tail confirm affordability as a key focus, while still offering premium options for a broader customer base.

The star rating distribution is strongly skewed toward higher ratings, with most products rated between 4 and 5 stars. Ratings below 3 are extremely rare, suggesting high overall customer satisfaction. The peak around 4.5 stars indicates that Wayfair products are generally well-received and positively reviewed by buyers.

The review count distribution is highly right-skewed, with most products receiving fewer than 300 reviews. A small number of items have very high review counts, reaching over 4000, indicating a few popular or best-selling products. This suggests that while most items get limited customer feedback, a few standout products drive significant engagement.

The average price per page plot shows significant fluctuation across Wayfair’s product pages. While early pages mostly feature lower-priced items (around $200–$400), later pages show sharp spikes, with some averages exceeding $1500–$1900. This suggests Wayfair lists budget-friendly products first, followed by a more scattered distribution of mid- to high-end items on later pages.

The average star rating per page remains consistently high, mostly between 4.2 and 4.6, across all product pages. Occasional dips suggest a few pages contain lower-rated items, but these are rare. Overall, customer satisfaction appears strong and uniformly distributed, indicating reliable product quality throughout the Wayfair catalog.

Step 3: Merge product data with price history

Load the data

Loaded 100 rows from 10 files.
timestamp url price time_spent_sec source_file
0 2025-04-29 15:46:10 https://www.wayfair.com/furniture/pdp/hokku-de... $539.99 27.46 wayfair_price_tracking_20250429_1602.csv
1 2025-04-29 15:46:37 https://www.wayfair.com/furniture/pdp/august-g... $259.99 28.91 wayfair_price_tracking_20250429_1602.csv
2 2025-04-29 15:47:06 https://www.wayfair.com/furniture/pdp/inbox-ze... NaN 290.83 wayfair_price_tracking_20250429_1602.csv
3 2025-04-29 15:51:57 https://www.wayfair.com/furniture/pdp/george-o... NaN 314.16 wayfair_price_tracking_20250429_1602.csv
4 2025-04-29 15:57:11 https://www.wayfair.com/furniture/pdp/wade-log... NaN 174.94 wayfair_price_tracking_20250429_1602.csv

Merge the data and clean it so it is ready for analysis

timestamp url price time_spent_sec source_file title
0 2025-04-29 15:46:10 https://www.wayfair.com/furniture/pdp/hokku-de... 539.99 27.46 wayfair_price_tracking_20250429_1602.csv 63" L Shaped Office Executive Standing Desk wi...
1 2025-04-29 15:46:37 https://www.wayfair.com/furniture/pdp/august-g... 259.99 28.91 wayfair_price_tracking_20250429_1602.csv Dediu Farmhouse Computer Desk With Charging St...
2 2025-04-29 15:47:06 https://www.wayfair.com/furniture/pdp/inbox-ze... NaN 290.83 wayfair_price_tracking_20250429_1602.csv Koree Standing & Height-Adjustable Desks
3 2025-04-29 15:51:57 https://www.wayfair.com/furniture/pdp/george-o... NaN 314.16 wayfair_price_tracking_20250429_1602.csv Caidence Computer Desk
4 2025-04-29 15:57:11 https://www.wayfair.com/furniture/pdp/wade-log... NaN 174.94 wayfair_price_tracking_20250429_1602.csv Channay Writing Desk

Step 4: Visualize the data

Price history of a individual product via dropdown menu

This graph provides a dynamic view of individual product price histories using a dropdown menu. Across the two-day tracking period, most products displayed stable pricing with no significant fluctuations, reflecting short-term price consistency on Wayfair. However, a few exceptions—such as products recently marked down for sale—indicate occasional promotional adjustments or limited-time offers.

Time spent on each product to scrape the data

This graph tracks the time taken to scrape data for individual products using a dropdown menu. Most scraping tasks were completed in 20–40 seconds, indicating efficient extraction. One notable spike near 300 seconds suggests a delay, likely due to a loading issue or website lag. Overall, the scraping process was consistently fast with rare exceptions.

Success rate of scraping the data

We were able to successfully scrape 98% of the products, with only 2% failing due to various issues. This high success rate indicates that the scraping process was generally effective and reliable, allowing us to gather a comprehensive dataset for analysis.

Thank you

Group Members: - Shang-Yi Lin - Prem Anandsharan Thakkar - Wenliang Ding